- One Liner
- Posts
- ✏️ Great Products Fail Often
✏️ Great Products Fail Often
Every choice you make for your product matters. This includes the small ones like colors, materials, and packaging.
These are more than just design decisions; they quietly tell your customers who you are and what you believe in.
Maybe you chose a softer fabric because comfort matters to you. Or you might have picked a simple, reusable package because you care about the environment.
These little details send a message about your values and show your customers that you understand what matters to them.
Often, people don’t even realize these signals, but they feel the connection.
That connection with your customers is what builds trust and loyalty long before a purchase is made.
“GREAT PRODUCTS FAIL OFTEN.”
THE LINE DEFINED
“But my product is better than theirs!"
If that's your only advantage, you're in trouble.
Here's why even the best products need more..
A fantastic product is just your entry ticket to the game.
Your brand? That's how you win.
When everyone's selling similar stuff (and trust me, they are), your brand is what makes people choose you over the countless alternatives they find online.
THE LINE DEMONSTRATED
Let me show you how MUD\WTR does this really well.
They're not just selling an alternative to coffee - they're showing you what your mornings could feel like. No more jitters, just clean energy.
They've created this whole movement called "MUD\WTR Mornings" where they showcase different ways people can start their day mindfully.
Their Instagram is filled with stories of entrepreneurs, athletes, artists - sharing how MUD\WTR helped them succeed.
The foundation of all of this is building their entire brand around the status quo – why did we all agree that shaky, coffee-filled mornings were okay?
Their packaging? Super simple and earth-friendly. Perfect for people who care about our planet.
They source their ingredients ethically and share stories about the farmers who grow their mushrooms and cacao.
Their newsletter reads more like a wellness magazine, covering everything from workout tips to recipes for healthy breakfasts.
They even created an app that helps you track your energy levels and mood as you switch from coffee to their drinks.
The brand has become this symbol of rebellion against the traditional coffee-fueled, rushed morning routine that society has normalized.
It's fascinating how they're saying, "We're not just here to replace your coffee; We're here to help you live your best life.”
THE LINE DEPLOYED
Here's what you can do:
Write down your product features
For each feature, ask “so what?” three times
The final answer? That's your brand story
Let's try it with a water bottle:
Feature: Keeps water cold for 24 hours
So what? You get cold water whenever you want
So what? You stay fresh longer
So what? You can do better at work and life
See that? You're not just selling a bottle. You're helping people be their best by staying hydrated.
Remember: Your product is what people buy. Your brand is why they buy it.
THE LINE ILLUSTRATED
The Problem. The solution. In one visual.
THE LINE ON FILM
But my product is better than theirs! If that's your only advantage, you're in trouble.
When everyone's selling similar stuff, you need a brand.
THE LINE: Q&A
MUD\WTR has a big budget - how can I do something similar with limited resources? What comes first - building the brand story or creating content?
Let me share a practical approach to brand building when money is tight.
Write handwritten thank-you notes to your first 100 customers. It costs pennies but creates lasting impressions.
Jump on Instagram and share behind-the-scenes content of your product development, your daily struggles, and your wins. It costs nothing but time to shoot quick videos on your phone showing how you pack orders or testing new products.
Start collecting email addresses from day one and send weekly updates about your brand's journey. - MailChimp is free for your first 2,000 subscribers.
The key is to be creative with what you have rather than focusing on what you don't.
THE LINE: LIGHTER SIDE
THE LINE RESOURCE
Looking to work with me, I offer help in three ways:
Get the One Pager BrandBuilder book and map your whole brand strategy on a single page. It’s fast, it’s clear, and it follows our 7C Method that we have applied to 70+ brands.
P.S. It’s under $15 (cheaper than your last Uber Eats order), loaded with legit bonuses (to help you hit the ground running), and yeah, it’s an Amazon bestseller!
Join BrandBuilder X. Weekly calls, real coaching, battle-tested templates, and direct support from strategists who’ve worked with brands like Amazon and Starbucks.
We don’t just teach brand. We coach you. We work with you. We build it together.
BrandBuilder All/In is your shortcut to a complete, crystal-clear strategy in 5 weeks. My team handles the strategy, the research, the messaging, the whole shebang.
You just show up and say “yes” or “nah.” Then walk away with a strategy that drives your whole business.
SHARE ONE LINER
Struggling to connect with customers? I've created a FREE guide showing exactly how to build emotional connections with your brand. Comment 'EMOTION' and I'll send it your way! |  |
1 Referral = 1 Value PDF
You currently have 0 referrals, only 1 away from receiving 1 Referral = 1 Value PDF Brand Values Map.
THOUGHTS ON TODAY'S ISSUE? |