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- ✏️ You're Just Another Option Right Now
✏️ You're Just Another Option Right Now
Your product isn't just another option – it's THE solution people instantly think of.
Like how Kleenex means tissues.
That's what happens when you stop trying to please everyone and focus on serving a specific group better than anyone else.
When you own your niche, you spend less to reach customers who truly get you.
Your marketing clicks better, your sales happen faster, and your customers stick around longer.
Plus, you don't have to fight the big players – you're playing a different game entirely.
“YOU’RE JUST ANOTHER OPTION
RIGHT NOW.”
THE LINE DEFINED
Want to turn your brand into the go-to choice in your niche?
Own your niche.
Here, your product isn't just another option – it's THE solution people instantly think of.
Like how Kleenex means tissues.
When you own your niche, you spend less to reach customers who truly get you.
Your marketing clicks better, your sales happen faster, and your customers stick around longer.
This only happens when you stop trying to please everyone and focus on serving a specific group better than anyone else.
THE LINE DEMONSTRATED
Consider Quince, the DTC luxury basics brand.
Quince has mastered a sweet spot in the market that others couldn't crack. They've become the go-to brand for people who appreciate luxury but do not want to overpay.
The entire business model is built around one simple idea - high-quality basics shouldn’t cost a fortune.
They're not trying to please everyone. Instead, they’ve zeroed in on a specific customer pain point - the frustration of paying markup after markup for quality essentials.
By working directly with manufacturers and shipping straight to customers, they've eliminated those extra costs that usually pile up.
They’re not just selling products. They're selling a smarter way to buy luxury.
Their customers aren't looking for deals, and they don't care about brand names.
These customers are smart buyers who know good value - people who can tell the difference between a $50 cashmere sweater that'll fall apart and a $100 one that'll last for years.
Quince owns this niche by being completely transparent about their costs and pricing, showing exactly why their products cost what they do.
This approach has created a tribe of loyal customers who feel like they know the secret of getting luxury quality without the luxury markup.
THE LINE DEPLOYED
To own your niche, you need to
Write down why your current customers pick you
Find the one thing they keep coming back for
Double down on that one thing in everything you do
Then craft this statement your "for whom" statement.
Fill in the blanks:
We're the only brand that helps [specific person] do [specific thing] without [common problem].
Remember, it's better to be a big fish in a small pond than barely noticed in the ocean.
THE LINE ILLUSTRATED
The Problem. The solution. In one visual.
THE LINE ON FILM
Want to become the go-to eCom brand? Own your niche.
Make your product the only solution people think of. But this only happens when you serve a specific group better than anyone else.
THE LINE: Q&A
How do I know if my niche is too small to be profitable?
Let me flip that question around.
Instead of asking if your niche is too small, see it from the lend on what makes a niche profitable.
The most profitable niches usually have three things:
Customers willing to pay more for specific solutions
A problem that keeps bugging them, and
Few good alternatives.
Let’s say you have 10,000 die hard customers who love what you do. Would that be enough?
If these superfans spend $200 yearly with you, that's $2,000,000 in revenue!
Your niche isn't too small if people have a burning problem they'll pay good money to solve
THE LINE: LIGHTER SIDE
THE LINE RESOURCE
Looking to work with me, I offer help in three ways:
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Join BrandBuilder X. Weekly calls, real coaching, battle-tested templates, and direct support from strategists who’ve worked with brands like Amazon and Starbucks.
We don’t just teach brand. We coach you. We work with you. We build it together.
BrandBuilder All/In is your shortcut to a complete, crystal-clear strategy in 5 weeks. My team handles the strategy, the research, the messaging, the whole shebang.
You just show up and say “yes” or “nah.” Then walk away with a strategy that drives your whole business.
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