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- ✏️ Your Brand Needs Blood Flow
✏️ Your Brand Needs Blood Flow
Want to know why some online stores make millions while others struggle to survive?
Think about your favorite brand. Why do you buy from them?
It’s not because of their discounts or their sleek website.
It’s because they’ve built a story that feels personal. They made you feel something.
One that felt familiar, personal, and real. Maybe it reminded you of your own values, your lifestyle, or who you want to be. Maybe it made you feel seen.
That connection is what sets thriving brands apart from the forgettable ones.
“YOUR BRAND NEEDS TO FLOW.”
THE LINE DEFINED
Ever notice how some online stores just feel right, while others make you think twice before buying?
Strip away all the fancy marketing, and you'll see this barebones. Your customers aren't buying from a website - they're buying from humans.
And they need to feel that human touch.
When you put a real face and story behind your brand, people relate to you you. They trust you more, remember you better, and pick you over other stores.
This is why personal brands create an emotional connection that faceless businesses just can't match.
THE LINE DEMONSTRATED
Look at Eadem, the skincare brand.
Eadem is a perfect example of how People Buy People works in the skincare industry.
The brand's founders, Marie Kouadio and Alice Lin, are women of color who've faced the exact same problems as their customers.
They understand the struggles of finding products that work for their skin.
Marie even shares a story about how she got super excited about a foundation shade, only to find out it wasn't made her skin tone. That's why people connect with them - they've been there, done that, and now they're fixing the problem.
When customers see that the people behind the brand have walked in their shoes, it builds trust and loyalty.
Additionally, Eadem goes beyond just selling skincare products. They're building a community for women of color.
Their blog and social media channels are complete with personal stories and essays from women who have faced similar challenges.
They cover topics like beauty, heritage, and wellness, creating a space where women can share their experiences and feel understood.
Lastly Eadem’s values align with those of their target audience, which is a key factor in why people are drawn to the brand.
They stand up for sustainability, inclusivity, and social justice - issues that matter to many women of color.
People want to support brands that hold their values and make a positive impact in the world.
Eadem's commitment shows that they're not just in it for the profits, but really want to make a difference.
THE LINE DEPLOYED
Here's how to bring this human touch to your store:
Tell your why story in unexpected places (even product labels)
Film quick selfie videos talking your products
Send weekly emails introducing team members
Share your behind-the-scenes moments - both the wins and the oops moments
Put faces next to your products - let customers see who made them
The more you can show the humans behind your brand, the stronger the connection you build with your audience.
THE LINE ILLUSTRATED
The Problem. The solution. In one visual.
THE LINE ON FILM
What makes customers choose one eCom brand over another? Hint: It's personal.
See Customers don't buy from stores. They buy from people. They need to feel a connection.
When you show the real people behind your brand, customers feel like they know you. They’re more likely to trust you, remember you, and choose you over others.
THE LINE: Q&A
What kind of behind-the-scenes content actually interests customers? Don't want to bore them.
So here is switch in thinking that you need to make at the onset - your customers are actually fascinated by the stuff you might think is boring.
You could walk them through a typical day - from picking up your shipment from your manufacturer’s to packing the last order. You can show them how you select ingredients, test new formulas, or handle customer chats.
Also, you can film quick clips of your team members doing what they do really well. Even mundane things like organizing your inventory or labeling bottles.
These stories humanizes the brand, so to speak and they are rooting for you.
THE LINE: LIGHTER SIDE
THE LINE RESOURCE
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You just show up and say “yes” or “nah.” Then walk away with a strategy that drives your whole business.
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