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- ✏️ Your Marketing is Stuck in 1999
✏️ Your Marketing is Stuck in 1999
Your customers aren't ignoring your product.
But they ignore your sales pitch.
Every customer is dying to see if your product works. So, stop telling people what your product can do.
Instead, show the transformation.
This is the the difference between just promising and proving.
“YOUR MARKETING IS STUCK IN 1999.”
THE LINE DEFINED
A Straight-Up, Hard Cold Fact!
Your customers don't care about your sales pitch. But, they’re dying to see if your product actually works.
So, stop telling people what your product can do.
Instead, pull back the curtain and show them the transformation.
That is the difference between promising and proving.
In a world where we're hit with over 5,000 ads daily, our brains have built a wall against sales talk.
But, when we see real results and genuine experiences, that wall comes down. Just like watching those satisfying before-and-after videos - you want more of it.
THE LINE DEMONSTRATED
Checkout - Hairstory, a hair care brand.
Hairstory excels at showing rather than selling.
All by putting the focus on their customers’ real-life experiences and results. Instead of just claiming their products are amazing, they let their satisfied customers do the talking.
When you checkout their site, you see glowing reviews from people like Brianna, who loves how New Wash gives her frizz-free, perfect second-day hair, or Savannah, who can easily brush her hair even after not washing it for three days.
These real stories help you trust Hairstory more than if they just talked about themselves.
This carries so much more weight than a brand simply tooting its own horn.
This also extends to their sustainability efforts.
Here again, Hairstory knows that actions speak louder than words.
Rather than just slapping an eco-friendly label on their products, they go the extra mile to show how committed they are to protect the planet.
They highlight concrete examples - like the fact that switching to their 32oz New Wash bottles led to an impressive 85% reduction in plastic waste compared to traditional shampoo and conditioner bottles.
They also give back 1% of every 8oz New Wash sale to organizations dedicated to water conservation and restoration.
When they launched “The Ultimate New Wash Method,” they didn't just try to sell you three products. Instead, they show exactly how each product works together.
They explain how the products work to cleanse, condition, detangle, and balance the scalp for healthier hair.
This approach builds trust and credibility, making people feel confident to try Hairstory for themselves.
THE LINE DEPLOYED
Here is what you can do for your brand -
Choose a metric that your product improves
Keep track of how it helps your customers
Share these numbers with your audience
Here's what this looks like: If you sell Power Banks
What to measure: How much longer phones last
What to share: “Our power bank made phones last 50% longer for over 200,000 customers.”
Remember - don't make ads. Share real stories that show your product works.
THE LINE ILLUSTRATED
The Problem. The solution. In one visual.
THE LINE ON FILM
Our brains have built a wall seeing 5,000+ ads daily. But when we see real results, that wall comes down.
Checkout Hairstory, a hair care brand. They don't talk, they prove.
THE LINE: Q&A
What's the best platform to showcase customer transformations - Instagram, TikTok, or our website?
So you need to think about it differently. Instead of asking which platform is best, you need to think about where your customers are already hanging out.
Chances are if you're selling to busy professionals who mainly research products on their lunch break, then your website might be your focus.
If your target audience is style-conscious millennials who love visual inspiration, Instagram could be your sweet spot.
And If you're reaching younger, trend-focused customers who crave authenticity, TikTok might be where its at.
Another way, I tell my clients is to look at it from your expertise in Content Creation. If you are comfortable, being on video, you know what to do. If you are great copy, then your channel selection needs to be based on that. You just need to have comfidence in your skill set then to draw the right audience.
THE LINE: LIGHTER SIDE
THE LINE RESOURCE
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You just show up and say “yes” or “nah.” Then walk away with a strategy that drives your whole business.
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